Every business has a brand. Getting this brand out on the market builds credibility and awareness and of course results in more sales. There are many ways to build brand awareness and VPORA has a number of unique ways of doing this.
One thing that a prospect likes to know is that your property is professionally run and not just a part time thing. They want the same experience they would get (or better) then if they stayed in a hotel.
So what signs does a rental prospect look for that may indicate to them that the property they are looking at is being run professionally?
Based on our research there are two common things that rental tenants like to see. An owner that accepts credit cards is thought to be in the business not just a hobbyist so prominently displaying that you accept credit cards is always a good idea.
One that is less obvious and often overlooked is a displayed list of advertising. Rental prospects may have found you in one place but they get comfort in knowing that you are professional and advertise in other places as well.
The VPORA advertising tacking module keeps track of all the palaces you advertise and allows you the owner the ability to display this information on your property profile site and through the VPORA API. This once again helps develop the level of trust the prospect has with you as the owner. It also helps establish your brand as being professional and goes a long way towards increasing your bookings.
Lionel
VPORA
